How effective is the combination of your main product and ancillary texts?
It was very important to us that we made similar links towards our main product and ancillary texts. Adding the same font to the advert and the digipack enabled us to highlight the obvious connection between the two and show a link to the target audience, that they could recognize easily. The use of linking the two products helped us define the girl band 'The Tuesdays' and create a trademark for our band. Finding a suitable font was very hard, as we wanted it to look stylish yet outstanding as well. Searching on the Internet through search engines, we found websites allowing us to download and use different types of fonts. Below is an image of the font we chose. I think the font we chose was good as it looks very striking.
When it came to linking different parts of a product to each other I found this very easy. Looking at the research of most girl bands they all have an interlinked theme with the clothing they are wearing. For example they will all wear all black or will wear a certain pattern. To so something similar, we placed every girl in a checked shirt, but different styles of shirt. The different style gave the girls an individual look yet still kept to an organised theme. We featured the checkered shirts on the album front cover and on the advert. To make an even greater impact, the design of the CD itself is all checkered as well. This creates a great impact on the target audience.
A linking connection with the colour schemes was also a major part of combining the main product and ancillary texts. Mainly using the colour hot pink, this stands out and instantly highlights the association with both the advert and digipack.
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